How Much Should You Discount a Bundle?
Pick a bundle discount from your own margin, not a generic range: Shopify's depth guidance, the contribution math, and how to check it after launch.
11 min read
Volume, tiered and bulk discounts for Shopify
Quantity tiers with mix-and-match counting, one code with a different price per product, spend tiers and thousands of unique codes, shown on your storefront with theme blocks.
- Built on Shopify Functions
- Works on every Shopify plan
- $29.99 a month, billed by Shopify
Four promotions Shopify makes hard
Here is what gets in the way with Shopify’s built-in discounts, and how diex handles each one.
Volume discounts with mix-and-match counting
The problem
Shopify’s own discounts hold one minimum quantity each, so a three-step price break is three separate discounts to keep in step. Every item the discount covers counts toward the same total, and nothing on the product page tells shoppers that the third one is cheaper.
How diex solves it
- One volume discount holds every tier: a percentage or a fixed amount, with its own value for each tier.
- You choose what counts toward a tier: each cart line, all variants of a product, a collection, or the whole cart.
- The volume pricing table shows the tiers on the product page and tells the shopper how many more to add.
Example: a tee at $24.00
- 3+ · 10% off
- 6+ · 15% off
- 10+ · 20% off
5 tees counted together. Add 1 more in any color for 15% off.
Oat
$24.00$21.60 each2$43.20Navy
$24.00$21.60 each2$43.20Moss
$24.00$21.60 each1$21.60
- Before discount
- $120.00
- Saved
- -$12.00
- Total
- $108.00
One discount code, a different price for every product
The problem
A Shopify discount code has one value. To take 30% off overstock and 10% off best sellers in the same campaign, you end up with several codes that customers mix up and that you have to report on separately.
How diex solves it
- One code, or one automatic discount, with its own value for each product or variant: all percentages or all fixed amounts.
- Customers remember a single code, and you track a single campaign.
- Duplicate last season’s campaign and change only the values and dates.
Spend tiers: bigger discounts for bigger orders
The problem
An order discount in Shopify has one minimum purchase amount. 10% off from $100 and 15% off from $200 means two discounts kept in step, and shoppers can’t see how close they are to the next step.
How diex solves it
- One spend tiers discount holds every threshold, on the whole order or only on selected products and collections.
- The progress block in the cart shows the tier reached and the amount left to the next one, and updates as the cart changes.
- A fixed bar can follow the shopper on every page, and hides itself while the cart is empty.
Generate or import thousands of unique discount codes
The problem
A mailing, a print insert or a giveaway needs a unique, single-use code for every person: hundreds or thousands of codes that must all carry the same value, rules and dates. Making and checking them by hand doesn’t scale, and one shared code ends up on coupon sites.
How diex solves it
- Generate the codes from a count, a prefix and a length, or import a text file of codes you already have.
- Every code in the campaign shares one value and one set of rules: percentage, fixed amount, free shipping or buy X get X.
- Usage limits, including one use per customer, stop a leaked code from turning into a storewide sale.
- Codes
- 2,500
- Prefix
- VIP-
- Uses
- 1 each
- VIP-7KQ2XD
- VIP-M9T4PA
- VIP-3HWZ8C
- VIP-Q6RN2F
- VIP-B8YK5T
- VIP-X2LD9M
One plan, every feature
$29.99
a month, billed by Shopify on your Shopify invoice.
Volume, variable and spend tiers discounts, bulk code campaigns, customer eligibility and every storefront block. No feature tiers to compare.
See pricingShow every discount where shoppers decide
Theme blocks put the volume tiers on product pages, a spend progress bar in the cart and a banner with a copyable code wherever you announce offers. They read the discounts you set up in diex, and only show a discount to customers who can use it.
More about storefront blocksBuy more, save more
| Quantity | Discount | Each |
|---|---|---|
| 1-4 | - | $24.00 |
| 5-9 | 5% off | $22.80 |
| 10-19 | 10% off | $21.60 |
| 20+ | 15% off | $20.40 |
You have 12 in your cart. Add 8 more for 15% off.
10% off unlockedCart $172.00
Spend $28.00 more for 15% off
$100 · 10%$200 · 15%
Built for how Shopify works
Runs in Shopify checkout
Volume, variable and spend tiers discounts are Shopify Functions. Bulk codes are regular Shopify codes.
Every Shopify plan
A public App Store app. Shopify Plus is not required.
Schedules and limits
Start and end dates, usage limits and Shopify’s combination rules on every discount.
Customer eligibility
Limit a discount to tagged customers, first orders or signed-in shoppers.
Notes for your team
Each discount has a timeline where staff leave comments. Customers never see them.
No theme code
Storefront blocks are added and styled in the theme editor.
Choose who gets each discount
Wholesale tiers for customers tagged wholesale, a first-order offer for new customers, member pricing for people who signed in. Checkout applies the same rules the storefront blocks follow.
More about customer eligibilityCustomers with any of these tags
wholesale vip
First order only
Signed-in customers only
Checked at checkout. Theme blocks only show to customers who qualify.
From the blog
Shopify's Sales by Discount Codes Report: Did the Promo Pay Off?
Read Shopify's Sales by discount codes report using Shopify's own definitions, then add cost and a baseline to see if your promotion actually made money.
12 min read
Shopify Automatic Discount vs Discount Code: How to Choose
Shopify automatic discount vs discount code: learn what each method can and cannot do, and how to choose the right one for your next campaign.
10 min read
Questions
What does diex add to Shopify discounts?
Volume discounts with mix-and-match counting, variable discounts where one code takes a different amount off each product, spend tiers that grow with the order total, bulk campaigns of unique codes, customer eligibility rules, and theme blocks that show these discounts on your storefront.
Do the discounts apply at checkout?
Yes. Volume, variable and spend tiers discounts run as Shopify Functions, so Shopify applies them in the cart and at checkout like its own discounts. Bulk codes are regular Shopify discount codes.
Do I need Shopify Plus?
No. diex is a public app on the Shopify App Store, and Shopify runs discount functions from public apps on every plan.
Do diex discounts combine with my other discounts?
Each discount has combination settings that follow Shopify’s rules for product, order and shipping discounts, so you decide what stacks.
Will the storefront blocks work with my theme?
The blocks are a theme app extension, added in the theme editor without code. App blocks need an Online Store 2.0 theme, which includes Dawn and most current themes. The fixed spend progress bar is an app embed.
How much does diex cost?
One plan, Standard, at $29.99 a month, billed by Shopify on your Shopify invoice.
Run the promotions you actually want to run
Install diex from the Shopify App Store. One plan at $29.99 a month, billed by Shopify.